The Impact of COVID-19 on the People Who Make Our Clothes

As the world grapples with the ongoing COVID-19 pandemic, its effects on the fashion industry and the individuals behind it have been profound. The global crisis has shed light on the vulnerabilities and challenges faced by the workers who create our clothing. From supply chain disruptions to the struggles of artisans, the pandemic has laid bare the complexities of the fashion world. In this article, we delve into the significant repercussions and the need for change in the industry's approach.

Unravelling the Consequences 

The pandemic's repercussions on the fashion industry are far-reaching and multifaceted. With retailers shuttering their physical stores and urging customers to shop online, the way we consume fashion has shifted dramatically. Yet, the stark reality is that while many of us are confined to our homes, financial burdens caused by layoffs and increased caregiving responsibilities have made purchasing new clothing a distant aspiration. 

The Catalyst for Positive Change 

his unique situation presents an opportunity for the #LovedClothesLast movement to gain momentum, a cause championed by Fashion Revolution for years. The crisis has prompted us to reevaluate our relationship with clothing, encouraging us to mend, make, and treasure our garments. In a world previously marred by overproduction, the current circumstances invite us to adopt a mindset of longevity and sustainability when it comes to our wardrobes. 

A Crisis Felt by the Most Vulnerable While the fashion industry has long advocated for a shift away from overconsumption, the pandemic has disproportionately affected the most vulnerable individuals in its supply chain. Industrial, a global trade union, highlights that millions of garment workers have lost their jobs due to the virus, leaving them without access to essential social or financial safety nets. This crisis underscores that poverty can be as lethal as the virus itself. 

Supply Chain Struggles 

The fashion industry's payment model, wherein brands pay suppliers weeks or even months after delivery, has compounded the crisis's impact. The suppliers often pay upfront for materials or fibers, leaving them vulnerable. Major fashion brands and retailers have cancelled orders and halted payments, leaving suppliers with excess inventory and no choice but to lay off workers. 

A Global Resonance 

The impact of the pandemic is not confined to one region. In Bangladesh, approximately 1,089 garment factories have faced canceled orders worth around $1.5 billion. The fallout has forced factories to shut down, leaving workers uncertain about their future. Similar scenes unfold across the globe, including in Los Angeles, where garment workers face unique challenges due to their employment circumstances. 

Unmet Needs in Times of Crisis 

While brands have extended compensation packages for retail and office workers, those in the supply chain continue to suffer from income loss. The inability to meet in person hampers workers' efforts to unionize and collectively advocate for their rights. 

Artisanal Struggles 

The impact isn't limited to factory workers alone. Artisans, craftspeople, and informal workers, who constitute a significant workforce, face dire economic circumstances. With disrupted global trade flows, cooperatives, artisan groups, and informal workers lack the labor, social, and health protections they desperately need. 

A Call for Change 

Fashion Revolution, born in response to the tragic Rana Plaza collapse in 2013, has always aimed for transparency and change within the industry. The crisis has prompted industry visionaries to question the future they envision post-pandemic. For Fashion Revolution, the answer lies in their Manifesto for a Fashion Revolution, inspiring action to reshape the future of fashion. 

Amplifying Voices 

While physical distancing prevails, social media offers a powerful platform to amplify voices. Fashion Revolution encourages its global community to ask #WhoMadeMyClothes and demand that fashion brands extend protections to workers in their supply chain, akin to their employees. This unity is essential, especially during the unprecedented health and economic crisis. 

Paving the Way Forward 

If no action is taken, the fashion industry could easily revert to old habits once the crisis subsides. Instead, this moment calls for a revolution, a movement that prioritizes people and the planet over profit. Now is the time to stand together, protect those who make our clothes, and pave the way for a more equitable and sustainable fashion future. As Nobel Peace Prize laureate Wangari Maathai once said, "In the course of history, there comes a time when humanity is called to shift to a new level of consciousness." This crisis serves as that call to action, compelling us to forge a new path for the fashion industry. 


The COVID-19 pandemic has illuminated the intricate web that is the fashion industry. From factory workers to artisans, the crisis has revealed vulnerabilities that demand attention and change. As Fashion Revolution advocates, this moment presents an opportunity for positive change in how we perceive, consume, and value clothing. By uniting as a global community, we can push for a fashion industry that is fair, sustainable, and just for all.


1. How has COVID-19 impacted the fashion industry? 

The pandemic has disrupted supply chains, led to cancelled orders, and disproportionately affected vulnerable workers in the industry. 

2. What is the #LovedClothesLast movement?

The movement encourages mindful consumption, urging people to mend, make, and treasure their clothes for longevity. 

3. How are garment workers affected by the pandemic? 

Garment workers, especially in the supply chain, face job losses and a lack of social safety nets, exacerbating their vulnerabilities. 

4. How are fashion brands responding to the crisis's impact on workers?

While brands offer compensation to some workers, those in the supply chain often receive inadequate support. 

5. What can individuals do to support positive change in the fashion industry?

Consumers can demand transparency, ask #WhoMadeMyClothes, and advocate for fair treatment of workers in the supply chain. 

Looking for ways to support ethical fashion? Explore Joelinks Store for affordable and sustainable fashion options that align with Fashion Revolution's values. Choose a future where your fashion choices contribute to positive change.

17th Aug 2023 Joelinks store

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